Content Creation

TIKTOK

Drove TikTok follower growth from 17K to 315K followers with Organic creative and Paid strategies. Pitched and produced creative to be utilized in all social and lifecycle channels.

@chatbooks

We’ll take the award for best mom hack ever 😉🏆 #momhack #momsoftiktok #parentsoftiktok #kidscrafts #artwork #kidsart #diy #organize #craft #art

♬ original sound – Chatbooks
5 million views
Utilized organic first-frame hook strategies to create product-adjacent content (hack for saving kids art using product).
@chatbooks

Our fave hack to dye Easter eggs! Have you tried this at home? #easter #easteregg #eastereggdecorating #eastereggs #egg #holiday #hack #momhack #dadhack #parentsoftiktok

♬ Ultimate life hacks – Kelly | The Life Bath

2.2 million views
Organic viral video featuring a winning combination of trending audio and seasonal parenting hack, all under 10 seconds.

CONTENT PRODUCTION

Directed creators and influencers on channel-specific strategy to produce Organic and Paid content with effective hook rates and geo-specific language that feels native to both TikTok and Instagram. This content was featured heavily across all platforms.

@chatbooks

Replying to @Isa_Gtz88 Of course! Need help getting your kids up in the morning? Use this DIY morning checklist to create a fun routine #kidsoftiktok #momsoftiktok #parentsoftiktok #diy #morning #morningroutine #chores

♬ original sound – Chatbooks
715.9K views
Product-adjacent content created as a response to a comment on a previous video.
@chatbooks

Move over, lava lamps! How entrancing are these DIY rainbow clouds? 🌈🌥 #diy #kidsactivities #craft #momsoftiktok #momhack #parentsoftiktok #kidsoftiktok

♬ original sound – Chatbooks
320.7K views
Featuring a colorful first-frame hook, this easy how-to continues to garner organic engagement.

IN-APP CONTENT

Produced creative (featured in lifecycle messaging) to drive app opens through Discover Tab, build brand affinity and time spent in the Chatbooks app.