Influencer Marketing

INFLUENCER WHITELISTING

Leveraged influencer content to create internal creator agency with cost-efficient ads in domestic and international markets, averaging $31 CAC in 2024.
Produced Organic and Paid content with effective hook rates and geo-specific language that feels native to social platforms.

@megankwickss

A cute thing to add to your baby registry!! @Chatbooks #earlymotherhood #babyregistry #babyregistrymusthaves #babyregistrytips #babystufftiktok

♬ original sound – Megan Wicks

$109K whitelisting spend, 0.46% CTR, 10.5M impressions
@kerstinmolinar

I look forward to creating my mini month book every month! And then track it every day until it arrives😂 So easy and I love having physical copies of my pictures. Use the link in my Bi0 with code KERSTIN for 20% off🤗 @Chatbooks #chatbooksambassador #chatbooks #momtips #ftm #newmomtips #pictures #babypictures #MomsofTikTok #momtok #photoalbum

♬ original sound – Post Malone
$46.3K whitelisting spend, $9.70 CAC, 1.7% CTR, 6.6M impressions

AMBASSADOR EMAIL ONBOARDING JOURNEY

Led the development of a 30-day onboarding journey for new ambassadors to learn about the program, find product education and learn tips and tricks on how to create compelling content that converts.
Lead to lower membership churn, high participation and engagement.

AMBASSADOR MONTHLY NEWSLETTER
Monthly newsletter to foster loyalty within community and drive friendly competition among fellow influencers.
Provided tips for creating top-performing content and polls for feedback that informs upcoming campaign decisions.

AMBASSADOR PRIVATE INSTAGRAM
Deliver daily news and communication with influencers on Instagram, where they’re most likely to view and engage with content, ask questions and participate in campaigns.
Fosters community and communication, leading to higher participation in campaigns, long-term membership and top-performing content.